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While there is increasing interest in implementing drug checking within overdose prevention, we must also consider how to scale-up these responses so that they have significant reach and impact for people navigating the unpredictable and increasingly complex drug supplies linked to overdose. The purpose of this paper is to present a distributed model of community drug checking that addresses multiple barriers to increasing the reach of drug checking as a response to the illicit drug overdose crisis.

A detailed description of the key components of a distributed model of community drug checking is provided. This includes an integrated software platform that links a multi-instrument, multi-site service design with online service options, a foundational database that provides storage and reporting functions and a community of practice to facilitate engagement and capacity building.

The distributed model diminishes the need for technicians at multiple sites while still providing point-of-care results with local harm reduction engagement and access to confirmatory testing online and in localized reporting. It also reduces the need for training in the technical components of drug checking (e.g. interpreting spectra) for harm reduction workers. Moreover, its real-time reporting capability keeps communities informed about the crisis. Sites are additionally supported by a community of practice.

This paper presents innovations in drug checking technologies and service design that attempt to overcome current financial and technical barriers towards scaling-up services to a more equitable and impactful level and effectively linking multiple urban and rural communities to report concentration levels for substances most linked to overdose.

While substantial scholarly attention has been given to children’s understanding of advertising in the context of traditional advertising channels, there is a gap in the literature with regard to children’s commercial awareness in the context of online social networking sites. This paper aims to seek to explore the nature and extent of advertising literacy among young consumers in the context of their use of social networking sites, namely, Facebook and Bebo.

A three-stage study was conducted with 12 to 14-year-old girls, using focus group discussions, participant observation and in-depth interviews.

The study illustrates that the increasingly blurred line between online advertising and other forms of online brand-related content is militating against the development of advertising and marketing literacy in young consumers. A key issue which is discussed is the extent to which the traditional conceptualisation of advertising literacy is “fit for purpose” in an online context.

The authors propose an alternative to the advertising literacy concept, namely, the Online Brand Communications literacy framework. This framework recognises the convergence of traditional online advertising and other forms of online brand content and also acknowledges that the messaging around a brand may originate from the brand owner in a variety of overt and covert forms. Equally, online consumers may also act as brand promoters when they engage in brand-related word-of-mouth.

The Astroworld concert tragedy is used as an example of crisis (mis)management and the potential utility of the 4R model. Although the 4R model has been implemented in high-risk emergency management situations, it is useful in the PR field because of its actionable approach, creating a way for practitioners to prepare for and manage crisis situations.

This is an analysis of the crisis that occurred at Astroworld, spanning preparation, day-of events, casualties and enduring reputational impact. The paper applies the 4R method to the Astroworld tragedy to show how it could have lessened or even prevented the tragedy. Finally, the SCCT model is used to explain why the official post-crisis statements were ineffective.

Social media has heightened the importance of a quick and effective organizational response to risk and crisis situations because poor responses can go viral quickly. However, social media also provides intelligence and crowd sourced information that can inform PR practitioners of emerging crisis scenarios. It is also an underutilized tool for two-way communication during crises.

The 4R approach is beneficial to general practitioners as it simplifies crisis best-practices, something essential for quick action. As our world changes and becomes less predictable, practitioners must have a clear plan to protect their organizations and the public surrounding them. This approach includes reduction, readiness, response and recovery, which are all essential in crisis communication.

The 4R method has not been explored or applied in the PR field. This paper highlights how the model has been utilized in the emergency management field and illustrates the way 4R can serve the PR field.

Notes that for whatever market – educational or general – low price paperback classic series have continued to expand rapidly and in the UK the market is dominated by Penguin and the Oxford University Press. States that the classic anthology remains one of the most influential forms of publishing poetry and that Oxford has been dominant in issuing throughout the twentieth century a series of magisterial anthologies which have gone a long way to establishing the canon of English poetry. Concludes that neither student nor general reader has ever been so well provided with such a wide range of truly classic literature at moderate prices from a range of publishers.

The purpose of this paper is to reveal insights into the relationship between migrant communities and the hospitality industry by examining the case study of Irish migrants into nineteenth century Victoria in Australia.

The paper provides examples of the pattern of engagement with the hospitality industry as well as individual and family stories that highlight how hotel‐keeping and the service of alcohol in Melbourne and regional Victoria in the mid‐to‐late 1800s, was a key element in social improvement and mobility of Irish migrants at that time.

Although the relationship between the English and the Irish in the nineteenth century could be classified as difficult, the tensions that characterised Anglo‐Irish relations in a European context were remarkably absent in colonial Australia. This paper describes how conditions in the colonies when the majority of Irish migrants arrived allowed them to use the hospitality industry to improve their social standing and to consolidate their position in Australian society.

Migration presents an interesting interface between host communities and guest migrants, which go to the heart of hospitality. In addition, this case study suggests there are some interesting avenues to be followed by exploring cases of other migrant communities both in their relationships with hosts, but also in the opportunities offered by the hospitality industry for opportunities denied to migrants in wider community.

The opportunities offered to migrants in the hospitality industry can provide a useful means of engagement for migrants into host communities through employment, and more importantly through the cultural interface allowed through hospitality enterprises whereby the migrant as guest acts as host to host community members in hospitality entrepreneurship.

The paper has value to both practitioners and academics because it provides an example of migrant experiences and the opportunities presented by the hospitality industry for employment, entrepreneurship and ultimately community integration.

The purpose of this paper is to explore why young people use and participate in social networking sites (SNSs) with specific reference to Bebo.

A qualitative approach is employed in this paper with a view to exploring the uses and gratifications (U and G) that girls aged 12‐14 years, both seek and obtain from the Bebo SNS. The research is conducted in a school setting in Ireland.

The findings indicate that the participants are actively using Bebo for their own personal motives and gratifications in terms of presenting and managing a certain identity and persona in a social context. Furthermore, the relatively impersonal nature of the online environment is seen to especially facilitate the young participants in negotiating the practicalities and difficulties that can arise offline, in terms of forging identities and managing relationships.

U and G theory has attracted criticism in terms of a perceived limitation that it only serves to offer lists of reasons as to why audiences attend to the media, and furthermore, a perception that much of the extant U and G research has desisted from discerning between gratifications sought (GS) and gratifications obtained (GO). This paper affirms the appropriateness of the U and G theoretical approach in the context of online research. The authors conclude that SNS such as Bebo facilitate the participants in this paper in executing personal aims (for example, identity creation and management) with a view to obtaining certain gratifications (for example, peer acceptance). Therefore, a clear distinction but inextricable link is demonstrated between the GS and GO from participating in SNS.

The division between town and country in most areas of the world is marked and shows little evidence of any closer association, but in this country recent history with its wide economic changes has made the division less deep than in times past, but still within living memory. Time was when country folk were almost a distinct breed, living under conditions for the most part primitive.